WOMAD partnerships enable blockbuster 2022 event

September 6, 2021

WOMAD NZ 2020 Credit: Charlotte Curd

Taranaki’s WOMAD festival is back, and it’s set to be a celebration of music, arts and dance that lives up to the lofty expectations of patrons young and old.

Like many events all over the world, the iconic New Plymouth festival was forced to take a break in 2021. However, the Taranaki Arts Festival Trust (TAFT) is excited to announce that pre-sale and early bird tickets are now available for the event on March 18-20, 2022.

“We’re absolutely delighted that WOMAD is returning to New Plymouth,” says TAFT CEO Suzanne Porter. 

“There is the incredible breadth of experience in our lineup that people have come to expect, and Pukekura Park will once again come to life with the unique sights, sounds, smells and flavours that make WOMAD a staple part of the Taranaki event calendar.”

TAFT has run WOMAD since it first came to New Zealand in 2003, largely thanks to key local sponsors such as Todd Energy and Toi Foundation. Both Todd and Toi Foundation subsidiary TSB have signed on again as principle partners, with the New Plymouth District Council also a significant backer.

“We’re very lucky to have had incredible long term supporters from both the private and public sectors” Porter says. 

“Without their support, WOMAD would never have gotten off the ground. Our partners saw the vision early on and they’ve stayed committed and supportive all the way through.”

Todd Energy General Manager, People and Community Partnerships, Jane Snowden describes WOMAD as “a uniquely wonderful experience.”

“From Todd’s perspective, WOMAD is a such a significant event for the region, bringing economic benefits and vibrancy to our community. We have this 3-day world class festival that also brings a week-long celebration for Taranaki and it just allows people to live and breathe diverse cultures, which is so important,” she says.  

“A personal WOMAD highlight each year is our Todd Energy Community Programme which has been going for many years now and brings together WOMAD artists and our local school children and their families. It gives them the unique opportunity to work alongside the artists for the day, sharing the experience and learning about each other’s cultures.  

TSB CEO Donna Cooper sees retaining the festival locally as a massive win for the Taranaki community and says TSB is thrilled to once again get behind WOMAD for the 13th year.

“We’re proud to support the return of this iconic Taranaki event which will bring friends and whānau together for a wonderful weekend of entertainment and provide a huge economic boost to the region,” Cooper says.

Todd will continue its much-loved community and schools programme, allowing local school children to sing and dance alongside professional artists in the lead-up to next year’s event.

TSB is once again keeping WOMAD cool, providing unique shaded areas for festival-goers alongside free and cheap water stations.

“These are substantial partnerships, and they allow us to bring the polish to WOMAD,” Porter says.

“Many festivals don’t have flushing toilets or hot water to wash your hands in, and the incredible partnerships we have mean we can add these finishing touches for the public.”

The WOMAD 2022 lineup will be announced in October, and it’s expected that tickets will sell out.

Both early bird and pre-sale tickets are going gangbusters, Porter says, confirming that WOMAD was both sorely missed in 2021 and highly anticipated in 2022.

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