News

New naming partnership for garden festival

June 15, 2022

Bryce Barnett

The Taranaki Garden Festival has a new naming partner with grassroots in the region.

For the next two years, the TAFT-run spring event will be known as the Centuria Taranaki Garden Festival.

Centuria NZ is an established property funds manager which has been operating in New Zealand for nearly 30 years and is formerly known as Augusta Funds Management.

TAFT CEO Suzanne Porter says gaining Centuria as a naming partner is hugely significant.

“We couldn’t present our festivals without the support of businesses and the community, so to secure a naming partner as prestigious as Centuria is major for us,” she says.

“This partnership with a major New Zealand company is extra-special to us because of the connections with Taranaki and the garden festival.”

Garden Festival Manager Tetsu Garnett says Centuria’s support is a big bonus for the festival.

“It means the festival can have longevity and we can continue to provide a platform to highlight amazing gardens and Taranaki as a great place to visit.”

The sponsorship funds go to the overall running of the festival, on from October 28 to November 6. “That enables us to offer bigger and better things, especially around events, which you will see in the programme for the 35th festival when it’s released on July 14,” Tetsu says.

“Because we have not had a naming partner since 2018, we’re hugely proud to be aligned with Centuria, who are a global brand with grassroots in Taranaki.”

Centuria NZ Director Bryce Barnett has a strong connection with the 10-day festival. He and wife Delwyn have opened their North Taranaki garden, Te Kukumara, for the festival six times, and plan to again in 2023.

“We started talking about this partnership two to three years ago, and then Covid got in the way,” Bryce says. “It was all too hard and now we are resurrecting it. They were looking for a partner and it fitted.

“People are the most important asset Centuria has – whether our staff or investors. That’s the same with the garden festival – the gardeners and visitors are the most important.”

Bryce says visitors will be in for a treat. “Our climate here lends itself to an unbelievable range of fauna, which can go from plants that thrive in the cold right through to subtropical plants, like around our place. There’s not that many places in New Zealand that offer do that.”

He also believes it’s a sought-after event. “Because it’s been going for such a long time, it is now becoming part of the New Zealand bucket list events, so we want to be part of it.”

Matthew Butt, Head of Investor Relations for Centuria, says the company caters mostly to everyday retail investors who are looking for a straightforward and accessible way to own high-quality commercial property assets, but also counts institutions, charitable trusts and iwi among its investor base.

“This festival is always very popular – it’s got a national profile and a lot of people coming from out of town. We feel that it aligns well with our brand, and with many of our investors living in the Taranaki region, it just seemed like a natural fit.” he said.

Centuria will have a strong presence at the festival. There will be promotional material at the garden Festival Hub, and a separate event for investors will be held at the Barnetts’ property.

Centuria Marketing Associate Kendall Irvine says this year all the borders will be open so anyone can attend. “For those not familiar with Taranaki, it creates an opportunity for them to come and explore the region.”

Bryce acknowledges the time and effort that people put into getting their gardens ready for the festival. “It’s a privilege that Centuria can be part of to that…It’s about sharing passion and bringing like-minded people together.”

 

For further media enquiries or future editorial opportunities please contact Festival Manager Tetsu Garnett, phone (06) 759 8412 Mobile 021 421 740, tetsu@taft.co.nz

Released on behalf of TAFT by Festival Publicist Virginia Winder, mobile 0276 423 294, or email: vwinder@xtra.co.nz

 

 

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